About us

The Independent Media Arts Alliance (IMAA) is a member-driven non-profit national organization working to advance and strengthen the media arts community in Canada.  Representing over 90 independent film, video, audio, and new media production, distribution, and exhibition organizations in all parts of the country, the IMAA serves over 16,000 independent media artists and cultural workers.

What is Independent Media Art?

The term media arts applies to all forms of time-related or interactive art works that are created by the recording of sounds, visual images, or use new technologies. These art works are creative expressions and encompass the fields of film, audio, video and computer, digital, and electronic art.

It is exhibited everywhere from art galleries to movie theatres, on the web, in public space and even on cell phones. As technology progresses, artists are eager to use new tools to reflect the world around them. Even Salvador Dali, who is best known as a surrealist painter, experimented in film in the early part of the 20th century. In the 1960’s, video technology was introduced and since then media art has grown to include digital and electronic media. Independent means that the artist initiates and is the driving force behind the work and maintains complete creative control over the work.

Our action plan 2015-2018


1. Nurture and strengthen the independent media arts field
2. Forge new international links between organizations and artists in Canada and overseas
3. Develop a comprehensive suite of services and resources for IMAA’s members
4. Build a relationship with public funders based on greater trust, accountability and
5. Implement a Canadian strategy for media arts preservation
6. Pursue IMAA’s advocacy agenda
7. Re-examine IMAA’s organizational and membership structure to better fulfil our mandate

• A 2-year plan to inform and engage with the sweeping changes at Canada Council (4.1)
• A first-ever International Indigenous media arts conference (2.3)
• A sustainable Canadian Independent Media Arts Prize (1.1)
• Comprehensive suite of best practices guides, toolkits & other resources for IMAA’s
members (3.1)
• In-depth research analyzing the value contributed by artist-run centres to the Canadian
media arts community, and demonstrating the central importance of this network (1.3)
• A new IMAA-North Caucus to support independent media arts groups in the North (7.2)


To join a committee or to learn more about our activities, please contact Mercedes PACHO, Director of Communications & Development at info@imaa.ca or (514) 522-8240.