advocacy
our action plan 2011-2014
Creating Possibilities: How We Achieve Our Mission
imaa is an innovative, dynamic, inclusive, supportive and respectful organization. We encourage sharing the knowledge, excitement and passion of independent media artists in all their diversity as they engage with audiences, large or small, general or specific. We facilitate the creation of opportunities for artists in all mediums to work together if they want, when they want. We also create spaces for leaders and administrators in media arts organizations to celebrate our successes.
Robust advocacy is a central focus of our efforts. We are always poised to mobilize, advocate and propagate independent media arts in all its forms. We educate the public – using familiar language, and the language of governments and other funders – about the value and impact of independent production as a mirror that reflects, challenges and leads to greater understanding of the world.
An umbrella organization, we connect with media arts organizations across Canada and the world. We provide a communications hub on issues of importance to our member organizations and independent media artists. We foster specialized knowledge sharing according to members’ global and diverse needs, supporting them in becoming more professional organizations. We analyze and learn from our experiences, and build an understanding of our legacy and history. We rely on and support a secure and confident staff.
Through all of our efforts, we support and promote independent media artists and cultural workers in reaching their highest levels of professional national and international achievement by innovation and inspiring social change.
DEVELOPING THE ACTION PLAN
In June 2011, the outgoing and incoming members of the
imaa Board and
imaa staff met to begin a strategic planning process. In a day-long session filled with sharing and laughter, experiences in successful organizations were explored, and success factors and hopes for the future of IMAA were generated. These conversations led to development of possibility statements for how the
imaa can achieve its mission; the thoughtful results were integrated into the Creating Possibilities: How We Achieve Our Mission section above.
The final part of the strategic planning day was to begin to develop priorities and action plans for making the
imaa strategic plan come alive. Key activity areas and important tasks were identified, and individual Board members volunteered to participate in developing and accomplishing these strategic activities.
Following the strategic planning day, the ideas from the June 2011 Members Open Forum were integrated into the key activity areas, committees were established or enhanced that would take on the responsibility of each activity area, and the committees met to establish action plans for the next few years. The priority activities were also refined to address the changing environment and context for arts organizations in Canada.
The key activity areas that the imaa will emphasize in the coming years are:
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Communications
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Advocacy
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National Media Arts Conference
As time and resources allow, other activities important to imaa and its members will be pursued:
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Finance
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Membership
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Nurturing Diversity
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Employment Standards
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Preservation
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Exhibition Standards
Here is the Action Plan Outline 2011-14 for the imaa.
BECOME INVOLVED!
To join a committee or to learn more about our activities, please contact Jennifer Dorner, National Director at or (514) 522-8240.