As a result of several formative meetings by representatives of a number of film production, distribution and exhibition groups from across Canada, the Independent Film Alliance was founded in Yorkton, Saskatchewan, in November 1980. Subsequently incorporated as a non-profit organization, the Alliance saw its mandate and its membership grow. To better reflect these mutations, the organization’s name changed in the mid-nineties to Independent Film & Video Alliance (IFVA). Later, at the Annual General Meeting in 2002, the members – now also constituted of audio art and new media groups- voted for the organization’s name to be changed for Independent Media Arts Alliance/Alliance des arts médiatiques indépendants (IMAA/AAMI). The mandate of the Alliance hasn’t changed; its work, undertaken with recognized expertise and diplomacy, has become wider and diversified.