Online Media Arts Presentation Standards

IMAA needs your support!

The sudden surge of new presentation models exposes an urgent need to formalize standards for streaming and other types of online presentation of media art. Current recommended fee schedules in Canada only partially reflect these new models, and lack consensus on recommended minimum fees or presentation standards. 

To address these issues, IMAA is launching a national conversation with media artists, arts service organizations, film festivals, independent distributors, galleries and other presenters. This work will establish a minimum fee schedule and create a best practices guide on intellectual property, remuneration, accessibility and technical issues for the presentation of media arts online.

This project will benefit the media arts community by: 

– Encouraging the fair remuneration of media artists when their work is shown online;

– Clarifying fees and best practices for the online presentation of audiovisual work; 

– Building the capacity of Canadian presenters to present audiovisual work online; 

– Enhancing the accessibility of Canadian independent media arts disseminated online; 

– Expanding the technical knowledge of Canadian presenters of media art online.

There are many ways to support this work:

1- Become a project supporter: Please consider making a financial contribution to this important work! By doing so, you will help ensure that all research participants are fairly compensated for their time, that project contributors reflect a broad diversity of voices and regional representation, and that our project’s outcomes are widely circulated and broadly accessible to our community free of cost. We suggest a contribution amount of $500. Your organization’s financial support will be acknowledged and displayed at all related events, press releases, media and promotional materials. IMAA is a charitable organization and can issue receipts for your donation if required.

2- Take part in the discussions: Join us for a round table discussion of these issues on March 24th. Follow this link to register. A second round table will be organized in June.

3- Spread the word: Sign up to our mailing list and subscribe to our social media channels below to follow our process and receive regular updates. Relay news from our project through your own communications channels and invite your community to join the upcoming round table.

4- Declare your support for these standards: Once the updated fee schedule and best practices have been approved by IMAA’s membership, we’d like you to demonstrate your commitment to upholding these standards. Stay tuned for details on how to display your support for our new fee schedule and best practices guide!

Get in touch with us:

If your organization is able to make a financial contribution please contact our Project Manager, Benjamin J. Allard

For more information about the upcoming roundtable or to get involved in the process, please write to our Engagement Manager, Marilyne Parent.


About IMAA

The Independent Media Arts Alliance (IMAA) is a member-driven non-profit national organization working to advance and strengthen the media arts community in Canada.  Representing over 100 independent film, video, audio, and new media production, distribution, and exhibition organizations in all parts of the country, the IMAA serves over 16,000 independent media artists and cultural workers.

IMAA is a charitable organization and can issue receipts for your donation, if required.