Newsletter April | Infolettre avril 2023

::: IMAA/AAMI April 2023 Newsletter – Infolettre d’avril 2023 ::: – IMAA – AAMI
NEXT WEEK: interConnect Info Sessions
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Upcoming on Discord
Federal Budget
ASO Convergence Conference
GGArts Awards – Discover the 2023 Winners
Strategic Planning is Underway at IMAA
Holiday Closure
+ ​Panorama
+ Featured Member : Ed Video Media Arts Centre
+ Opportunities

WORKSHOP/LAUNCH – Online Media Arts Presentation Standards

May 12, 2022 — Come share and learn!
Register on Zoom (Alternative registration methods are also described below)
→ Access the full participation guide here
→ Access all the resources on IMAAsource: Online Media ArtsPresentation Standards

🌎 Context

The Online Media Arts Presentation Standards project is now available!

The sudden surge of new presentation models exposes an urgent need to formalize standards for streaming and other types of online presentation of media art.  This series provides tools and insights to encourage good practice in this regard.

To address these issues, IMAA engaged in a national conversation with media artists, arts service organizations, media arts festivals and independent distributors, galleries and other presenters. This project took place in 2021.

👥 During the meeting

You are invited to actively exchange with your colleagues across Canada.
Be prepared to share your experiences, listen and participate in discussions about online presentation.

This workshop will begin with a brief overview of the documents collected in the Online Media Arts Presentation Standards project. Afterwards, you will be free to join discussion groups depending on the topics you wish to discuss.

We will share contact information with other group members so that this dialogue can continue after the event.

🧩 Discussion Starters

Prior to the meeting, we strongly encourage participants to review the documents of the Online Media Arts Presentation Standards project.

Fair remuneration

What are my organization’s resources and priorities?What are my organization’s mandate, values, and commitments? How will artists be paid? 

Relevant document on this subject:
IMAA Fee Schedule

You may wish to discuss using the fee schedule, the application of the guiding principles, the calculation of add-on fees for online presentation, or understanding artists’ and professional fees.

Intellectual Property

How transparent is our relationship with artists and distributors? What information have we communicated to the artists or distributors? Have we informed artists or distributors about how we will use their files? Are we able to support artists’ and distributors’ requests?

Relevant documents on this subject:
Intellectual Property and Online Presentation: Guidelines and Resources for the Media Arts Community
Contracts Checklist between media arts presenters and artists or copyright holders

You may wish to discuss copyright ownership (between multiple artists, fair dealing or commissions), copyright transfer and licensing, or Indigenous perspectives on intellectual property.


Who is our audience? What are its needs? How can we support the self-determination of the D/deaf and disability arts community? How are we engaging with accessibility? How accessible are we? How accessible is our website?

Relevant documents on this subject:
Towards Accessible Online Presentation Models: Introduction and Resources for the Media Arts Community
10 PRINCIPLES OF DISABILITY JUSTICE (a text from SinsInvalid, find IMAA’s new French translation here.)

You may wish to discuss Disability Justice and a critical approach to accessibility, creative accessibility or the proposed guiding principles.

Planning and technical considerations

What is my organization’s capacity? Who will work on this project? How much time do they have? What technical capacity do we have? What are we missing? What do we need? Do we have a data and file management plan in place? Is it up to date?

Relevant documents on this subject:
Online Presentation Workflow: Resources for the Media Arts Community
Online Presentation Workflow Diagram

You might discuss online presentation that respects the organization’s vision and capabilities, types of online events, tools (quality, interaction, accessibility, etc.), geo-blocking and digital rights management, archiving and documentation, or data use.

🌈 External Facilitators

Would you like to help facilitate? This meeting will bring together many people, but IMAA’s team is small. We may need outside help to ensure that all the focus groups run smoothly.

We are looking for people who know the sector and have facilitation skills, such as the ability to manage time and create an inclusive space for dialogue.

A question at your registration allows you to indicate your interest. You can also write to us ( to express your interest. 

We will contact the people selected by email to let them know the next steps. A symbolic honorarium of $50 will be offered to external facilitators. 


Date : May 12th, 2022
Start time according to your time zone:

Pacific Daylight Time (Vancouver): …………..9:00 AM
Mountain Daylight Time (Edmonton): ………10:00 AM
Central Daylight Time (Winnipeg) : ………….11:00 AM
Eastern Daylight Time (Toronto/Montréal): 12:00 PM
Atlantic Daylight Time (Halifax): ……………….1:00 PM
Newfoundland Daylight Time (St. John’s):..1:30 PM
The event should last approximately 1 hour and 30 minutes.

📆 Registration

The roundtable is open to all, but you must register!
Follow this link to register directly via the Zoom platform.

If you prefer to register by phone, we invite you to write to us ( to arrange a telephone meeting.

You can also call us at (514) 522-8240, extension 0. Please leave a message for Marilyne Parent with the following information:

– Your name, email address and city
Your organization and job title if applicable
– If you require ASL interpretation? (Please let us know by May 5, 2022)
– How well do you know Zoom software (1. Very proficient, 2. Would like help, or 3. I know little or nothing)
– If you need anything else (services, technical considerations, etc.) to make this experience optimal? 
– What topic would you most like to discuss (1. Intellectual property, 2. Compensation, 3. Online accessibility, 4. Technical issues). Please also specify the topics that interest you. (Find details here)
– Do you agree to have your contact information shared with the people attending this workshop? 
– Can you help us facilitate this meeting? (Find details here)

🌐 Interpretation services and accessibility

Presentations at this meeting will be in French and English. Participants will be able to join discussion groups in either language.

If you require interpretation services (ASL), please notify us before May 5th. How? Simply register on Zoom, and respond to the accessibility question indicating your needs.

For all other requests or questions, please contact Marilyne Parent.

Online Media Arts Presentation Standards

IMAA needs your support!

The sudden surge of new presentation models exposes an urgent need to formalize standards for streaming and other types of online presentation of media art. Current recommended fee schedules in Canada only partially reflect these new models, and lack consensus on recommended minimum fees or presentation standards. 

To address these issues, IMAA is launching a national conversation with media artists, arts service organizations, film festivals, independent distributors, galleries and other presenters. This work will establish a minimum fee schedule and create a best practices guide on intellectual property, remuneration, accessibility and technical issues for the presentation of media arts online.

This project will benefit the media arts community by: 

– Encouraging the fair remuneration of media artists when their work is shown online;

– Clarifying fees and best practices for the online presentation of audiovisual work; 

– Building the capacity of Canadian presenters to present audiovisual work online; 

– Enhancing the accessibility of Canadian independent media arts disseminated online; 

– Expanding the technical knowledge of Canadian presenters of media art online.

There are many ways to support this work:

1- Become a project supporter: Please consider making a financial contribution to this important work! By doing so, you will help ensure that all research participants are fairly compensated for their time, that project contributors reflect a broad diversity of voices and regional representation, and that our project’s outcomes are widely circulated and broadly accessible to our community free of cost. We suggest a contribution amount of $500. Your organization’s financial support will be acknowledged and displayed at all related events, press releases, media and promotional materials. IMAA is a charitable organization and can issue receipts for your donation if required.

2- Take part in the discussions: Join us for a round table discussion of these issues on March 24th. Follow this link to register. A second round table will be organized in June.

3- Spread the word: Sign up to our mailing list and subscribe to our social media channels below to follow our process and receive regular updates. Relay news from our project through your own communications channels and invite your community to join the upcoming round table.

4- Declare your support for these standards: Once the updated fee schedule and best practices have been approved by IMAA’s membership, we’d like you to demonstrate your commitment to upholding these standards. Stay tuned for details on how to display your support for our new fee schedule and best practices guide!

Get in touch with us:

If your organization is able to make a financial contribution please contact our Project Manager, Benjamin J. Allard

For more information about the upcoming roundtable or to get involved in the process, please write to our Engagement Manager, Marilyne Parent.


About IMAA

The Independent Media Arts Alliance (IMAA) is a member-driven non-profit national organization working to advance and strengthen the media arts community in Canada.  Representing over 100 independent film, video, audio, and new media production, distribution, and exhibition organizations in all parts of the country, the IMAA serves over 16,000 independent media artists and cultural workers.

IMAA is a charitable organization and can issue receipts for your donation, if required.